According to recent research, 80% of consumers are more likely to do business with a company if it offers a personalized experience. Can life science companies also offer this type of connection with its audiences despite the distinctly different pain points that patients have navigating the healthcare system?
They can, and they are.
Today, brands are using innovative approaches to engage patients through the communication channel that best support real-time communications – mobile. Done well, these data-driven strategies have proven to help clear some of the most common barriers to adherence and offer real value to healthcare consumers, thereby building brand loyalty for the manufacturers.
In this MM&M-sponsored webcast, Hoss Sooudi (General Manager of EngagedMedia) discusses the power of intelligent mobile solutions to drive patient behavior and deliver results that matter to our pharma clients.